Oppo Jordna A6 Pro Activation Campagin
As part of an activation campaign for the OPPO A6 Pro, I was commissioned to create a hero video that connects the phone’s features with real-world use.
The concept revolved around integrating the phone into my daily practice as a graffiti artist, letting the nature of the work do the talking when it came to specs like durability, water resistance, and battery life.
The story unfolded in the street where dust, movement, weather, and long working hours are part of the job.
RESULTS
I wrote and co-directed the video, developing a visual approach that aligned with the client’s suggested style while keeping it relevant to my usual content tone. The result was a straightforward, use-based narrative that showed the device in action rather than relying on claims.
In parallel, the client executed two separate photo shoots, which were released independently as part of the wider campaign, supporting the video and extending the reach of the activation.
